Strategic Management

TIẾNG VIỆT

Modules

Strategic Management

STRATEGIC MANAGEMENT

Subject code: BUS1105

Course duration: 03 credits

Course prerequisites: Customer Behavior, Marketing Research

Instructor in charge: PhD. Pham The Tri

Supporting lecturer: MBA. Nguyen Khanh Trung

Materials for the course:

Ngo Kim Thanh (2013), Strategic Management Textbook, National Economics University Publisher.

Strategic management is a compulsory subject for every student studying business administration majors in economics and business administration at universities in the world and in Vietnam.

Strategic management is defined as an important part of the bachelor of economics and business administration program of economics universities and as a discipline of the major programs of finance, banking and economic management.

Innovations and dedicated viewpoints of strategic management are increasingly critical in the success of most businesses today. In order to serve the business management training programs and to provide students with up-to-date materials and knowledge of strategic management, the Strategic Management Curriculum includes 15 chapters, divided into 4 modules:

Module I: Introduction to Strategy and Strategic Management (2 chapters)

Module II: Strategic Planning (7 Chapters)

Module III: Strategic Implementation and Assessment (4 chapters)

Module IV: Global Strategies of Enterprises and Application of Strategic Management to Small and Medium Enterprises (2 chapters)

References of the course:

Thomas L. Wheelen and J. David Hunger (2010), Concepts in Strategic Management and Business policy, PEARSON.
Michael E. Porter, (2010), Competition Strategy, Youth Publisher.
Michael E. Porter, (2009), Competitive Advantage, Youth Publisher.
W. Chan Kim – Renee Mauborgne (2008), Blue Ocean Strategy, Knowledge Publisher.
Jeffery S. Harrison and Caron H. St. John (2001), Foundations in Strategic Management, South-Western College Pulishing.

COURSE GOALS:

After graduating from Strategic Management course, students are well aware of:

• Planning, organizing, implementing and evaluating strategic assessments are decisive for the establishment, survival and development of any business organization. Therefore, students will understand the role and position of strategic management in the overall operation of the organization and their relationship with each other.

• Students will have knowledge and skills in environmental analysis, strategy development, strategy implementation and review, evaluation and business strategy adjustment to achieve two main goals: to maintain the existence of the organization and develop the business organization in line with the development and movement of the economic trends during the integration period.

At the end of this course, students' knowledge is evaluated according to the output standards of the strategic management which is in the standard output of the business administration subject. Response levels are classified on the 6-level scale of Benjamin S.Bloom (1956).

Course Description

Strategic management is the process of strategic environment analysis to identify business opportunities that are increasingly scarce in the current time as well as to discover actively and avoid effectively todirect and potential threats. In addition, internal environmental analysis helps business take advantage of the opportunities as well as avoid the threats to constructing the appropriate strategy within each stage of development of the organization, within the current phase of globalization today. This really is the decisive stage of the existence and development of the business organization. How to build values and the core competitiveness for business to develop, implement and control strategies effectively in a competitive global stage like today? This course will help students understand and apply the knowledge and skills in strategic management in the field of research and practice after school. Course content is summarized in the following sections:

Introduction to the origin of the strategy, the concepts of strategy and strategic management as well as the role, position and relationship of strategic management to other areas of business activities in organization.
Meaning, role and application of vision, mission and business objectives.
Analysis of business environment, internal business, and competitive advantage to build an optimal business strategy for businesses.
Organizing and implementing strategies to achieve high efficiency in management.
Inspection activities in management, which content should be checked and adjustment activities after inspection.
Exploring abilities to become successful strategic managers in the future.

EXPECTED LEARNING OUTCOMES

CRITERIA	CODE	EXPECTED LEARNING OUTCOMES	CAPACITY
KNOWLEDGE	1.1.1.1	Having a scientific methodology for solving economic and business problems.
	1.1.1.2.	Getting knowledge of mathematics and having natural sciences to apply research, to solve problems in business organization activities.
	1.1.1.3.	Having knowledge of social sciences and humanities to solve organizational and management issues.
	1.1.2.1.	Having basic knowledge of macroeconomics, microeconomics theory and management.
	1.1.3.1.	Having knowledge and ability to think systematically in solving organizational problems.
	1.1.3.2.	Having a basic knowledge of the principles of governance, the theory of competition, production, investment, distribution of products and customers.
	1.1.3.4.	Ability to apply knowledge to criticize and to build business strategy.
SKILLS	2.2.1.1.	Ability to identify and detect problems in production and business activities.
	2.2.1.2.	Ability to evaluate, analyze, synthesize and provide solutions.
	2.2.1.3.	Ability to organize and implement projects in business.
	2.2.2.2.	Ability to evaluate business plans, projects and policies.
	2.2.3.3.	Ability to organize and identify key elements in problem solving.
	2.2.3.4.	Ability to analyze the matrix and choose the right solution in corporate governance.
	2.2.4.3.	Ability to update market information and capture business opportunities.
	2.2.4.4.	Ability to manage resources and time management.
	2.2.5.1.	Be proactive and willing to take risks in business.
	2.3.1.1.	Ability to establish communication strategies in a global context.
	2.3.2.2.	Ability to organize team activities to achieve goals.
attitudes	3.4.1.1.	Recognizing the role and responsibility of the administrator to the community.
	3.4.1.3.	Be aware of the benefits of doing business in society.
	3.4.1.5.	Capability of development in a global perspective.
	3.4.2.3.	Ability to adapt in a multicultural environment working.
	3.4.2.4	Ability to manage business risks.
	3.4.2.5	Ability to manage change in business.
	3.4.3.4.	Ability to use methods, tools for self-study.
	3.4.3.5.	Ability to grasp and apply new technology to meet career goals.

COURSE ASSESSMENT

ASSESSMENT TYPES		ASSESSMENT EVIDENCE	COURSE LEARNING OUTCOME	PERCENTAGE %
ASSESSMENT OF THE PROCESS (30%)	DILIGENT ATTENDENCE Group assessment and follow up on the process assessment board.	30%
		(1)Students who do not miss any time in class or are absent for a good reason will not be penalized.		30%
		(2a)Students who missed 1 time in class without reason will be deducted 2%.		20%
		(2b)Students who are absent twice will be deducted 4%.		15%
		(2c)Students who are absent three times will be deducted 8%.		5%
		(2d)Students with four or more absences, the attendance score is zero.		0%
	QUESTIONS AND ANSWER Q & A and follow up on the process evaluation board.	Students correctly answering a question will be given 1% for each question and answer, and the total number of questions and answers will be a maximum of 10%. Good questions and good answers are correct for the content of the session and contribute creatively to the content of the session.	1.1.1.1; 1.1.1.2.;1.1.1.3.; 1.1.2.1.;1.1.3.1; 1.1.3.2; 1.1.3.4; 2.2.1.1; 2.2.1.2; 2.2.1.3; 2.2.2.2; 2.2.3.3; 2.2.3.4; 2.2.4.3; 2.2.4.4; 2.2.5.1; 2.3.1.1; 2.3.1.3; 2.3.2.2; 3.4.1.1; 3.4.1.3; 3.4.1.5; 3.4.2.3; 3.4.2.4; 3.4.2.5; 3.4.3.4; 3.4.3.5.	35%
	MID-TERM TEST	Midterm tests are conducted for 15 minutes and are integrated at the end of each session from week 7 to week 13. The test consists of 5-10 multiple choice questions or one strategic case study and students must apply the knowledge they have learned to answer the questions.	1.1.1.1; 1.1.1.2.;1.1.1.3.; 1.1.2.1.;1.1.3.1; 1.1.3.2; 1.1.3.4; 2.2.1.1; 2.2.1.2; 2.2.1.3; 2.2.2.2; 2.2.3.3; 2.2.3.4; 2.2.4.3; 2.2.4.4; 2.2.5.1; 2.3.1.1; 2.3.1.3; 2.3.2.2; 3.4.1.1; 3.4.1.3; 3.4.1.5; 3.4.2.3; 3.4.2.4; 3.4.2.5; 3.4.3.4; 3.4.3.5.	35%
ESSAY (20%)	ESSAY Essay will be prepared throughout the course. Content of the essay associated with the development and implementation of corporate strategy. Student work in groups to select a point of interest to collect theoretical background and information related to the enterprise to analyze and propose solutions to improve the problem for the business.Instructors encourage students to actively engage in practical, use of facilities such as powerpoint, video, ... to complete the essay.	20%
		(1) Fully attend meetings.		10%
		(2) Contribute effectively to the content of the essay.		10%
		(3) Complete the assigned content according to the layout of the essay. A well-written essay should be relevant to the content of the subject, the problem should be practical.The use of theory to build the situation must be formal and concrete. The problem analysis should be coherent and propose measures that must be specific and highly practical.The activities of the group are clearly divided, with the work assigned by the group members, with very specific evaluation criteria. Request for field trip: The organization that the student chooses to practice must be approved by the instructor and certified by the business for this field trip. During the field trip, lectuer serves as a facilitator to solve problems from all field teams.	1.1.1.1; 1.1.1.2.;1.1.1.3.; 1.1.2.1.;1.1.3.1; 1.1.3.2; 1.1.3.4; 2.2.1.1; 2.2.1.2; 2.2.1.3; 2.2.2.2; 2.2.3.3; 2.2.3.4; 2.2.4.3; 2.2.4.4; 2.2.5.1; 2.3.1.1; 2.3.1.3; 2.3.2.2; 3.4.1.1; 3.4.1.3; 3.4.1.5; 3.4.2.3; 3.4.2.4; 3.4.2.5; 3.4.3.4; 3.4.3.5.	60%
		(4)Submit the essay on time.		10%
		(5)Active support for team members.		10%
FINAL ASSESSMENT (50%)	WRITTEN EXAM The final exam lasts 60 minutes. The test consists of a sentence that uses the theory to explain (3 points) and a strategic situation to solve (7 points).	50%
FINAL ASSESSMENT (50%)		For theoretical questions, students do not need to memorize but need to apply learned theory to solve problems in business practice.Explaining why this or another theory is chosen is important in evaluating the quality of the answer.Explanation must demonstrate a clear understanding of how the theory is applied and for each practical issue how the rationale will be applied.Strategic situations are often an integrated exercise, and students need to apply integrated knowledge to solve this practical situation.	1.1.1.1; 1.1.1.2.;1.1.1.3.; 1.1.2.1.;1.1.3.1; 1.1.3.2; 1.1.3.4; 2.2.1.1; 2.2.1.2; 2.2.1.3; 2.2.2.2; 2.2.3.3; 2.2.3.4; 2.2.4.3; 2.2.4.4; 2.2.5.1; 2.3.1.1; 2.3.1.3; 2.3.2.2; 3.4.1.1; 3.4.1.3; 3.4.1.5; 3.4.2.3; 3.4.2.4; 3.4.2.5; 3.4.3.4; 3.4.3.5.	100%