Corporate Culture

TIẾNG VIỆT

Modules

Corporate Culture

CORPORATE CULTURE

Course code: BUS1301

Course duration: 03 credits

Prerequisites: A management course

Main Lecturer: Ph.D Phan Dinh Quyen

Assisistant Lecturer: MBA. Mai Thu Phuong

Teaching materials

Edgar.H.Shein (2009). Corporate Culture - Survival Guide, new and revised edition. NXB Jossey – Bass.

This fundamental work - written by the top American guru - is used by most American and European universities to teach students specializing in corporate culture.

Reference books

1. Geert Hofstede (1991).Culture and Organization- Software of the Mind. NXB McGraw-Hill.

This book – written by the Dutch guru- is widely used by culture majors.

The 4 main dimensions of national cultures of the world are approached. The author points out the respective impacts of each dimension on corporate business administration.

2. Jim Collins (2002). Built to Last: Successful Habits of Visionary Companies. Trẻ publisher

This book was a best seller in the USA and in western countries: the author points out the reasons for the success of those corporations which have strong cultures

3. Tôn Thất Nguyễn Thiêm (2003). Market - strategy – structure - added value - competition - positioning - corporate development

This is a best selling book in VN. The author analyses the relatonship between leadership and corporate cultures

4. Trần Ngọc Thêm (2015). Vietnam value system - from tradition to modern times and the way to the future

The author discuses the main cultural characteristics of the Vietnamese people and points out, respectively, outcomes of each characteristic. Stududying this book, students will understand clearly the cultural roots of the behavior of corporate leadership

5. Phan Đình Quyền. Fundamental Types of Corporate Culture. Businessman margazine edition 4-5 year 2008

6. Phan Đình Quyền. Identifying some VN corporate culture characteristics nowadays – Businessman Margazine VN edition March -2009

COURSE GOALS

This course will equip learners with general knowledge of cultural functions in national and international business.

Learners will understand the impact of national culture on corporate culture; grasp the levels of corporate culture, and the formation stages and changes within corporate culture.

Upon finishing this course, the learners will know the steps and skills of building corporate culture which can be evaluated according to corporate course learning outcomes, and in accordance with business administration learning outcomes.

Course Desription

Learners will be equiped with general knowledge of business culture, functions of culture in business, basic elements and aspects of corporate culture; 3 levels of corporate culture. Learners will gain insights into cultural characteristics of various countries via Great Divide : Oriental and Western culultures based on dimensions written by three research Gurus : Geert Hofstede; Fons Trompenaars and Edgar H Schein in these respective works: Organizational Culture – Sofware of the Mind, Riding the Wave of Culture and Corporate Culture - Survival Guide .

Such dimensions are as follows:

- Power distance Uncertainty avoidance ; Individualism- collectivism; Masculinity vs femininity

- Universalism- particularism; Specific vs diffuse culture; Status through achievement and ascription (doing/ being); Deal focus vs relationship focus ; How we relate to nature; How we manage time…

- The lecturer will analyse these dimensions and point out their effects on business management .

- Especially, the lecturer will relate these issuses to the business management in Viet Nam on each dimension.

EXPECTED LEARNING OUTCOMES

CRITERIA	CODE	EXPECTED LEARNING OUTCOMES	CAPACITY
KNOWLEDGE	1.1.1.3.	Gain knowledge of social and humantarian sciences for application to solving organizing and management issues
	1.1.2.1.	Gain fundamental knowledge of both macro and micro economics
	1.1.3.1.	Gain knowledge of systematic thinking for solving the issues of organization management
	1.1.3.3.	Gain knowledge of legal sciences in business and the moral rules of doing business
SKILLS	2.2.1.1.	Have the ability to identify and discover the issues in management, production and business
	2.2.1.2	Have the ability to assess, analyse , summarize, and work out solutions
	2.2.3.1.	Have the ability to apply systematic thinking when approaching the issues of life and business environment
	2.2.4.1.	Have the ability to realize the characteristics, personality and knowledge of oneself.
	2.2.5.3.	Carry out morality, honesty and responsibility at work
	2.3.1.1.	Have the ability to formulate communication strategy in a global context
	2.3.2.4.	Develop teamwork skill
	2.3.3.1.	Have the ability to communicate in English ( 500 TOEIC)
attitudes	3.4.1.2.	Gain awareness of law, history and cultural knowledge
	3.4.2.1.	Gain respect for cultural diversity in the organization
	3.4.2.3.	Increase adaptabiliy to cultural diversity at work
	3.4.3.4.	Gain capability in the application of methods and tools to do research for oneself.

COURSE ASSESSMENT

ASSESSMENT TYPES		ASSESSMENT EVIDENCE	COURSE LEARNING OUTCOME	PERCENTAGE (%)
Process Assessment (40%)	Oral presentation By team	40%
		Assessment of the content preparation of each group	1.1.1.3. 2.3.2.4. 2.3.1.1. 2.2.1.1. 3.4.2.3. 1.1.3.1.	30%
		Assessment of presentation skill in public Assessment of the use of supportive tools to transfer course content	1.1.3.1. 2.3.2.4. 2.2.5.3.	30%
		Assessment of capability in direct interaction between students and lecturers to sustain knowledge and receive new discoveries	2.3.2.4. 2.2.3.1.	20%
		Assessment of the ability to internalize knowledge of students, by review of the student’s preparation, professional skills, communication skills and the mixture of personal qualities	3.4.1.2. 3.4.3.4.	20%
Final Assessment (60%)	Written Exam	60%
		Assessment of the understanding levels, the ability in systemizing and applying knowledge to present and explain a concrete issue of the course	1.1.1.3. 2.3.2.4. 2.3.1.1. 2.2.1.1. 3.4.2.3. 1.1.3.1.	50%
		Assessment of logical reasoning ability, theoretical understanding, and practical application to explain a concrete issue covered by the course	3.4.1.2. 3.4.3.4. 2.2.1.2.	20%
		Assessment of creative ability, discovery of issues in corporate culture and national cultures, from theory to practice	3.4.2.3. 2.2.3.1 2.3.1.1. 2.2.4.1.	20%
		Assessment of written presentation ability by acadamic style, while applying deep knowledge to solve the issues	2.3.2.4.	10%