CRITERIA

CODE

EXPECTED LEARNING OUTCOMES

CAPACITY

KNOWLEDGE

1.1.1.1

Have a scientific methodology for solving economic and business problems

1.1.1.3.

Have knowledge of social sciences and humanities to solve organizational and management issues

1.1.2.3.

Ability to understand and systematize basic knowledge in economics and business

1.1.3.2.

Have a basic knowledge of the principles of governance, the theory of competition, production, investment, distribution of products and customers

1.1.3.4.

Ability to apply knowledge to criticize and build business strategy

SKILLS

2.2.1.1.

Ability to identify problems in management, production, business

2.2.1.2.

Ability to evaluate, analyze, synthesize and provide solutions

2.2.2.1.

Ability to form ideas, plan and organize business management activities

2.2.2.2.

Ability to evaluate alternatives, projects, policies on business

2.2.3.4.

Ability to analyze matrix and choose reasonable solution in management

2.2.4.1.

Ability to be aware of one's own characteristics, personalities and knowledge

2.2.4.3.

Ability to update market information and capture business opportunities

2.3.1.3.

Ability to communicate in writing and multimedia communication

2.3.1.5.

Ability to listen and critical thinking

2.3.2.4.

Have teamwork skills

attitudes

3.4.1.4.

Able to be aware of current issues

3.4.1.5.

Capable of developing a global perspective

3.4.3.2.

Ability to self-study and update new knowledge into business

3.4.3.4.

Ability to use methods, tools for self-study

3.4.3.5

Ability to grasp and apply new technology to meet career goals

ASSESSMENT TYPES

ASSESSMENT EVIDENCE

COURSE LEARNING OUTCOME

PERCENTAGE (%)

ASSESSMENT OF THE PROCESS (10%)

GROUP DISCUSSION

From the second session, before starting of a new session, a group summarizes the knowledge and skills learned in the previous session by their understanding, applying a practical situation to the business

10%

Show the right and important knowledge learning

1.1.1.1, 1.1.1.3, 1.1.3.4, 2.2.1.2, 2.2.2.1, 2.2.2.2., 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4

50%

Identify the correct situation related to knowledge understanding

1.1.1.1, 1.1.1.3, 1.1.3.4, 2.2.1.2, 2.2.2.1, 2.2.2.2., 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4, 3.4.3.5

20%

Resolve the right situation

1.1.1.1, 1.1.1.3, 1.1.3.4, 2.2.1.1, 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4

20%

Evaluate the presentation, interactions among team members, interact with other students, lecturers to reinforce knowledge, receive new findings in a spirit of mentoring and learning together

1.1.1.1, 1.1.1.3, 1.1.3.4, 2.2.1.1, 2.2.1.2, 2.2.2.1, 2.2.2.2., 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4, 3.4.3.5

10%

MIDDLE ASSESSMENT (40%)

COURSE PROJECTS

(GROUP DISCUSSION – SOLVING CASES)

Identify the customer segment of a brand, product. Describe the psychological and behavioral characteristics of this client segment through an advertisement. Students can choose from a variety of advertising formats: TVC, self-introduction, Print-Ad, PR magazine.

40%

Ability to correctly identify the psychological characteristics and customer behavior appropriate to the brand or product of choice. Ability to identify and manipulate theory correctly.

1.1.1.1, 1.1.1.3, 1.1.3.4, 2.2.1.1, 2.2.1.2, 2.2.2.1, 2.2.2.2, 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4, 3.4.3.5, 3.3.1.4, 3.4.1.5.

60%

The ability of the communication product to clarify the characteristics of the customer segment.

1.1.1.1, 1.1.1.3, 1.1.3.2, 1.1.3.4, 2.2.1.1, 2.2.1.2, 2.2.2.1, 2.2.2.2., 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4, 3.4.3.5, 3.3.1.4, 3.4.1.5.

10%

The ability to accumulate, update knowledge, internalize knowledge debated and criticized from the content has been presented.

1.1.1.1, 1.1.1.3, 1.1.3.4, 2.2.1.1, 2.2.1.2, 2.2.2.1, 2.2.2.2., 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4, 3.4.3.5, 3.3.1.4, 3.4.1.5.

10%

Presentation skills, form of advertising.

2.3.1.3, 2.3.1.5, 2.3.2.4

10%

Plus points: Unique ideas

1.1.1.3, 3.4.1.4

+ 0,5

Plus points: Vote for other groups (play the role of "investor")

+ 0.5 if groups agree ≥70%.

+ 0,25 if groups agree≥50% .

FINALASSESSMENT(50%)

WRITTEN EXAM

(75 minutes)

Two parts:

- Part 1 contains questions about knowledge (students have to understand the problem to answer, not theoretical questions)

- Part 2 is a case study

50%

Assess the ability to think logically, to reason closely, to combine theory with reality to solve a subject matter problem.

1.1.1.1, 1.1.1.3, 1.1.3.4, 2.2.1.1, 2.2.1.2, 2.2.2.1, 2.2.2.2., 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4, 3.4.3.5, 3.3.1.4, 3.4.1.5, 2.3.1.3, 2.3.1.5.

40%

Assess the level of students’knowledge, the ability to systematize and apply knowledge to present, interpret a specific issue.

1.1.1.1, 1.1.1.3, 1.1.3.4, 2.2.1.1, 2.2.1.2, 2.2.2.1, 2.2.2.2., 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4, 3.4.3.5, 3.3.1.4, 3.4.1.5.

40%

Assess creativity in solving problems.

1.1.1.1, 1.1.1.3, 1.1.3.4, 2.2.1.1, 2.2.1.2, 2.2.2.1, 2.2.2.2., 2.2.4.3, 2.2.3.4, 2.3.2.4, 3.4.3.4, 3.4.3.5, 3.3.1.4, 3.4.1.5, 2.3.1.5

10%

Assess the ability to present an academic, logical, creative writing.

1.1.1.3, 1.1.1.1, 2.2.2.1, 2.3.2.4, 2.3.1.3, 2.3.1.5.

10%

                    Score

Criteria

(Bloom scale)

<5

5-<7

7-<9

9-10

Knowledge of the subject

(65%)

Ability to remember and understand the knowledge.

No need for analysis.

Know how to use knowledge to solve problems.

Be listened and criticized.

Apply knowledge and methods in a reasonable way.

In-depth analysis of the problem.

Extensive knowledge and methods of the subject.

Deep and logical problem analysis.

Style of writing, argument and form of presentation

(35%)

The writing way is relatively confusing.

The writing way is easy to understand.

The writing way is easy to understand and logical.

The writing way is easy to understand, and reasonable.

Good presentation.