|
No.
|
Article title
|
Author
|
Journal title
|
Year
|
|
1
|
Firm-Specific marketing capital and job satisfaction of marketers: Evidence from Vietnam
|
Nguyễn Thị Mai Trang
|
The Learning Organization
|
2011
|
|
2
|
The WTO, marketing and innovativeness capabilities of Vietnamese firms
|
Nguyễn Thị Mai Trang
|
Management Research Review
|
2011
|
|
3
|
An examination of selected marketing mix elements and brand relationship quality in transition economies: Evidence from Vietnam
|
Nguyễn Thị Mai Trang
|
Journal of Relationship Marketing,
|
2011
|
|
4
|
Enhancing relationship value between manufacturers and distributors through personal interaction: Evidence from Vietnam
|
Nguyễn Thị Mai Trang
|
Journal of Management Development,
|
2011
|
|
5
|
Psychological capital, quality of work life and quality of life of marketers: Evidence from Vietnam
|
Nguyễn Thị Mai Trang
|
Journal of Macromarketing
|
2012
|
|
6
|
Rôle de différents moments de l’expérience de service dans la satisfaction globale
|
Võ Thị Ngọc Thúy
|
Recherche et Applications en Marketing
|
2013
|
|
7
|
Contribution of discrete moments to global satisfaction over time
|
Võ Thị Ngọc Thúy
|
WP, CERGAM
|
2013
|
|
8
|
The impact of cultural sensitivity and information exchange on relationship quality
|
Nguyễn Thị Mai Trang
|
Marketing Intelligent and Planning
|
2014
|
|
9
|
Enhancing business relationship quality through cultural sensitization
|
Nguyễn Thị Mai Trang
|
Journal of Relationship Marketing
|
2014
|
|
10
|
The impact of social presence in the web interface on customer’s purchase intention toward online stores: the case of Vietnam
|
Võ Thị Ngọc Thúy
|
International Journal of Education and Social Science
|
2015
|
|
11
|
Firm’s internal resources and customer perceived performance in business-to-business professional tax consultant services in Vietnam
|
Võ Thị Ngọc Thúy
|
The International Journal of Business and Management
|
2015
|
|
12
|
Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings
|
Nguyễn Thị Mai Trang
|
Journal of Business Research
|
2015
|
|
13
|
Factors influencing customer perceived quality and purchase intention toward private labels in the Vietnam market: the moderating effects of store image”, International Journal of Marketing Studies
|
Võ Thị Ngọc Thúy
|
International Journal of Marketing Studies
|
2015
|
|
14
|
Dynamique de satisfaction et intention de renouvellement d’expériences hédoniques
|
Võ Thị Ngọc Thúy
|
Revue Management et Avenir
|
2015
|
|
15
|
Brand personality appeal, brand relationship quality and WOM transmission: A Study of Consumer Markets in Vietnam
|
Nguyễn Thị Mai Trang
|
Asia Pacific Business Review
|
2016
|