Researching directions from 2017 to 2020 (in-progress)
Direction 1: Relationship marketing
(between employees and the organization and between customers and suppliers)
and loyalty to the co-creation of value in modern governance.
Direction 2: Investing in human
capital and developing a competitive advantage in the value chain of a creative
Direction 3: Franchising,
leasing, mergers and acquisitions in the context of the types of assets that
are being intellectualized in business.
Direction 4: The relationship
between management structure and company growth (revenue growth, capital use
efficiency and income quality) in the context of Vietnam.
Direction 5: The quality of the
relationship between the brand and the consumer.
Direction 6: Relationship marketing - a prerequisite for corporate governance.