Reseach Orientation

Researching directions from 2017 to 2020 (in-progress)


Direction 1: Relationship marketing (between employees and the organization and between customers and suppliers) and loyalty to the co-creation of value in modern governance.

Direction 2: Investing in human capital and developing a competitive advantage in the value chain of a creative economy.

Direction 3: Franchising, leasing, mergers and acquisitions in the context of the types of assets that are being intellectualized in business.

Direction 4: The relationship between management structure and company growth (revenue growth, capital use efficiency and income quality) in the context of Vietnam.

Direction 5: The quality of the relationship between the brand and the consumer.

Direction 6: Relationship marketing - a prerequisite for corporate governance.