THE PROGRAM SPECIFICATION

BACHELOR OF BUSINESS ADMINISTRATION

(VERSION 4)

Ho Chi Minh City, 14 July 2015

The general objective of the Bachelor of Business Administration programme of the University of Economics and Law, VNU-HCM is to provide learners with general knowledge in basic, natural, social sciences and humanities and specialized knowledge in business administration to help them to think logically, translate knowledge into professional quality, gain skills of research, analysis, judgment, strategy consultation and communication, and establish successful relationships and networks in management and business areas. At the same time, it can help learners develop personal quality and professional ethics, as well as the capability of designing, operating, and managing business ideas. These general goals are specifically translated into expected learning outcomes.

The expected learning outcomes of the programme curricula have been developed to level 3, including detailed and specific aspects: general and specialized knowledge, professional skills, communication and teamwork skills, as well as personal qualities and professional ethics towards a specific goal of self-development, career and lifelong learning for learners.

The following section provides a basic description of the BBA programme:

1. AWARDING Organization:

University of Economics and Law, VNU-HCM. The Degree of Bachelor is signed by the Rector of the University of Economics and Law.

           Faculty of Business Administration - University of Economics and Law.

Bachelor of Business Administration.

Students enrolled in the Bachelor of Business Administration programme must pass the entrance exams organized by the Ministry of Education and Training. The scores in A, A1 or D1 blocks must be equal or exceed the benchmark approved and announced by the Rector of University of Economics and Law.

The total number of credits of the Bachelor of Business Administration programme is 130, distributed among 3 blocks of knowledge: (1) general knowledge with 36 credits (27,7%), (2) specialized knowledge including the major’s basic and specific knowledge with 84 credits (32 credits of basic and 52 of specific) - 64.6% of the total, and (3) internship report together with two final subjects or graduation thesis with 10 credits (7.7%).

The number of credits can also be divided into 95 compulsory (71.7%) and 35 elective (28.3%). Students can select and earn the 35 credits of elective subjects from 61 credits listed, a ratio of 1/1.74. In addition, Foreign Languages, Physical Education and Defense Education certificates must be completed by students before the reception of the degree.

Program structure for Bachelor of Business Administration

1. GRADUATION TERMS & CONDITIONS:

Students accumulate enough 130 credits of study within no more than 6 years (no restriction on minimum time). After the requirements of credits and certificates are met, graduation certificates will be issued. The full course transcript will be endorsed by the Department of Academic Affairs and signed by the Head of this department.

9. Expected Learning Outcomes:

The objective of Business Administration programme is to train highly qualified bachelors in business administration, provide professional direction and management and leadership skills. The expected learning outcomes of the Bachelor of Business Administration programme of the University of Economics and Law, VNU-HCM, were built to level 3 (Bloom (1956), divided into the following criteria:

The expected LEANING OUTCOMES OF BBA PROGRAM

1.1.1. Adopt scientific methodology to solve economic and business problems.

1.1.2. Apply knowledge of mathematics, natural sciences to research and solve business problems.

2. PROFESSIONAL SKILLS & PERSONAL QUALITIES 

3.2. Teamwork skills

3.2.1. Have ability to form independent working groups

3.2.2. Have ability to organize team activities to achieve goals

3.2.3. Have ability to develop groups

3.2.4. Have ability to work and coordinate with others 

3.3. Communication skills in foreign languages

3.3.1. Have ability to communicate effectively in English (500 TOEIC).

3.3.2. Have ability to use multimedia and communicate effectively in English (500 TOEIC).

4.1. In social context

4.1.1. Be aware of corporate social responsibility

4.1.2. Be aware of law, history and culture knowledge

4.1.3 Be aware of the benefits that business brings to society 

4.1.4 Be aware of topical issues 

4.1.5. Have ability to develop a global perspective 

4.2. In business context  

4.2.1. Respect cultural diversity in the organization 

4.2.2. Have ability to manage conflicts in the organization. 

4.2.3 Have ability to adapt in a multicultural work environment 

4.2.4. Have ability to manage business risks 

4.2.5. Have ability to manage change in business 

4.3. Life-long learning.

4.3.1. Actively participate in physical, intellectual and mental health activities

4.3.2. Have ability to self-study and update new business knowledge

4.3.3. Have ability to build personal goals including career development

4.3.4. Have ability to use methods and tools for research

4.3.5. Ability to grasp and apply new technology to achieve career goals 

After graduating from this programme, learners will be able to work in a highly competitive global business environment and to quickly adapt to work thanks to the acquisition of general, basic and specialized knowledge, professional skills, personal qualities, flexibility in communication in modern management and multicultural business environments. Career choice of graduates of the Bachelor of Business Administration programme covers 3 main directions:

   Group 1: Analyst, forecast agent, policy consultants or senior business experts. Experienced professionals with knowledge and passion for business will be specialists in areas related to business administration such as: planning, recruiting, training and developing human resources in organizations, analyzing, evaluating and proposing business investments, market development, customer care and brand management. In the longer future, they may become senior analysts, consultants, assistants, managers, directors of enterprises operating in the global environment. These senior professionals have the ability to adapt in the context of highly competitive work; the ability to plan, organize, lead and control business plans; the ability to assume leadership positions from departmental levels in the organizations, both governmental and non-governmental, domestically and internationally.

    Group 2: Innovative start-up founders. A graduate can start first as a qualified specialist, then become a highly qualified senior employees. With obtained knowledge, work experience and entrepreneurial spirit, one will be able to found and manage their own business, becomes successful businessmen in the future.

    Group 3: Lecturers and researchers. After graduation, students will have the ability to study and publish their results so that they can work as tutors and move forward into higher education positions like lectures in universities, researchers, consultants, analysts, policymakers. As such, they can take part in projects and proposals, develop innovative ideas or new business models in Business Administration for government, non-governmental organizations and other types of businesses in the economy.

11. SUPERVISORY ORGANIZATION:

           Viet Nam National University Ho Chi Minh City

12. THE DIFFERENCE between THE current programME And previous programME

The total duration of the two Bachelor programmes in Business Administration, version 3 and version 4 are not different, but in essence there are many fundamental differences:

Firstly, the structure of the training program. The core general knowledge reduces from 46 credits to 36 credits, a change of about 7.7%. Moreover, the basic and major subjects increased from 74 to 84 credits. This adjustment has been made to facilitate the achievement of the expected learning outcomes.

Secondly, the programme’s learning outcomes have been built to level 3, clearly identify three expected blocks: knowledge, skills and attitudes. This is achieved through the general and specific knowledge, professional skills and personal qualities, communication and teamwork skills, personal qualities and professional ethics.

Thirdly, the highest expected level of transfer from knowledge to skills and personal attitudes is the learners’ ability to connect and apply ideas to life, through conceiving, designing, implement and evaluating, monitor plans in the various contexts.

Fourth, the expected learning outcomes are measurable (based on the Bloom’s taxonomy, 1956) in order to evaluate the fulfillment of programme objectives. The training program is compatible with the expected learning outcomes.