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STT
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Tên bài báo
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Tác giả
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Tạp chí
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Năm
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1
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Firm-Specific marketing capital and job satisfaction of marketers: Evidence from Vietnam
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Nguyễn Thị Mai Trang
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The Learning Organization
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2011
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2
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The WTO, marketing and innovativeness capabilities of Vietnamese firms
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Nguyễn Thị Mai Trang
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Management Research Review
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2011
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3
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An examination of selected marketing mix elements and brand relationship quality in transition economies: Evidence from Vietnam
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Nguyễn Thị Mai Trang
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Journal of Relationship Marketing,
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2011
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4
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Enhancing relationship value between manufacturers and distributors through personal interaction: Evidence from Vietnam
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Nguyễn Thị Mai Trang
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Journal of Management Development,
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2011
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5
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Psychological capital, quality of work life and quality of life of marketers: Evidence from Vietnam
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Nguyễn Thị Mai Trang
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Journal of Macromarketing
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2012
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6
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Rôle de différents moments de l’expérience de service dans la satisfaction globale
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Võ Thị Ngọc Thúy
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Recherche et Applications en Marketing
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2013
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7
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Contribution of discrete moments to global satisfaction over time
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Võ Thị Ngọc Thúy
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WP, CERGAM
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2013
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8
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The impact of cultural sensitivity and information exchange on relationship quality
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Nguyễn Thị Mai Trang
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Marketing Intelligent and Planning
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2014
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9
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Enhancing business relationship quality through cultural sensitization
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Nguyễn Thị Mai Trang
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Journal of Relationship Marketing
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2014
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10
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The impact of social presence in the web interface on customer’s purchase intention toward online stores: the case of Vietnam
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Võ Thị Ngọc Thúy
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International Journal of Education and Social Science
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2015
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11
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Firm’s internal resources and customer perceived performance in business-to-business professional tax consultant services in Vietnam
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Võ Thị Ngọc Thúy
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The International Journal of Business and Management
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2015
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12
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Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings
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Nguyễn Thị Mai Trang
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Journal of Business Research
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2015
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13
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Factors influencing customer perceived quality and purchase intention toward private labels in the Vietnam market: the moderating effects of store image”, International Journal of Marketing Studies
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Võ Thị Ngọc Thúy
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International Journal of Marketing Studies
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2015
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14
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Dynamique de satisfaction et intention de renouvellement d’expériences hédoniques
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Võ Thị Ngọc Thúy
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Revue Management et Avenir
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2015
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15
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Brand personality appeal, brand relationship quality and WOM transmission: A Study of Consumer Markets in Vietnam
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Nguyễn Thị Mai Trang
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Asia Pacific Business Review
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2016
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