Danh sách các bài báo đăng trên trên các tạp chí quốc tế giai đoạn 2011 - 2016

DANH SÁCH CÁC BÀI BÁO ĐĂNG TRÊN CÁC TẠP CHÍ QUỐC TẾ GIAI ĐOẠN 2011 – 2016
 

STT

Tên bài báo

Tác giả

Tạp chí

Năm

1

Firm-Specific marketing capital and job satisfaction of marketers: Evidence from Vietnam

Nguyễn Thị Mai Trang

The Learning Organization

2011

2

The WTO, marketing and innovativeness capabilities of Vietnamese firms

Nguyễn Thị Mai Trang

Management Research Review

2011

3

An examination of selected marketing mix elements and brand relationship quality in transition economies: Evidence from Vietnam

Nguyễn Thị Mai Trang

Journal of Relationship Marketing,

2011

4

Enhancing relationship value between manufacturers and distributors through personal interaction: Evidence from Vietnam

Nguyễn Thị Mai Trang

Journal of Management Development,

2011

5

Psychological capital, quality of work life and quality of life of marketers: Evidence from Vietnam

Nguyễn Thị Mai Trang

Journal of Macromarketing

2012

6

Rôle de différents moments de l’expérience de service dans la satisfaction globale

Võ Thị Ngọc Thúy

Recherche et Applications en Marketing

2013

7

Contribution of discrete moments to global satisfaction over time

Võ Thị Ngọc Thúy

WP, CERGAM

2013

8

The impact of cultural sensitivity and information exchange on relationship quality

Nguyễn Thị Mai Trang

Marketing Intelligent and Planning

2014

9

Enhancing business relationship quality through cultural sensitization

Nguyễn Thị Mai Trang

Journal of Relationship Marketing

2014

10

The impact of social presence in the web interface on customer’s purchase intention toward online stores: the case of Vietnam

Võ Thị Ngọc Thúy

International Journal of Education and Social Science

2015

11

Firm’s internal resources and customer perceived performance in business-to-business professional tax consultant services in Vietnam

Võ Thị Ngọc Thúy

The  International Journal of  Business  and Management

2015

12

Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings

Nguyễn Thị Mai Trang

Journal of Business Research

2015

13

Factors influencing customer perceived quality and purchase intention  toward private labels in the Vietnam market: the moderating effects of  store image”, International Journal of Marketing Studies

Võ Thị Ngọc Thúy

International Journal of Marketing Studies

2015

14

Dynamique de satisfaction et intention de renouvellement d’expériences hédoniques

Võ Thị Ngọc Thúy

Revue Management et Avenir

2015

15

Brand personality appeal, brand relationship quality and WOM transmission: A Study of Consumer Markets in Vietnam

Nguyễn Thị Mai Trang

Asia Pacific Business Review

2016




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